NotJustAds: The Creator Economy for B2B

About the Show

NotJustAds is the B2B influencer marketing podcast for founders, CMOs and revenue leaders who want to become the brand their buying committee already trusts before sales ever picks up the phone.

Hosted by Marcus Sherwin, LinkedIn Alumni and Managing Partner of Kleos, the B2B influencer marketing agency built to turn creator led content into pipeline.

Every episode we bring you the sharpest insights shaping B2B in 2026. We talk to the business leaders, marketers and executives who are actually driving growth through B2B creator campaigns. What they are doing, why it is working and what the rest of the market has not figured out yet. Whether you are trying to understand the B2B creator economy, master LinkedIn Thought Leader Ads or find out which B2B influencer marketing strategies are actually generating pipeline, this is where you will find the answers.

Why B2B Influencer Marketing Matters

B2B influencer marketing is one of the fastest growing channels in 2026. 75% of B2B companies now use influencer marketing and 81% have dedicated budgets for it. But most are doing it wrong, chasing vanity metrics, working with the wrong creators, and failing to connect influence to pipeline.

NotJustAds exists to fix that. Every episode is built around one question: how do you turn B2B influence into real commercial outcomes? From Thought Leader Ads to in-person event strategy, LinkedIn creator campaigns to CRM attribution, we cover what actually works.