The Creator Economy for B2B

Insights for B2B founders, CMOs and revenue leaders on creator-led marketing, Thought Leader Ads and building pipeline through B2B influence. Selected posts from the NotJustAds podcast.

Olga Andrenko · Semrush

How Semrush Built B2B Influencer Marketing Before Anyone Had a Name for It

Olga Andrenko — CMO, Foxtery | Ex VP of Brand, Semrush

The inside story of how Semrush used B2B creators from day one to build market authority and pipeline.

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David Walsh · Limelight

Why B2B Influencer Marketing Will Define Your Category

David Walsh — Founder and CEO, Limelight

How to find the right creators, why most brands get activation wrong, and how Thought Leader Ads turn creator content into attributable pipeline.

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