Blog

The Creator Economy for B2B

Insights for B2B founders, CMOs and revenue leaders on creator-led marketing, Thought Leader Ads and building pipeline through B2B influence. Selected posts from the NotJustAds podcast.

Blog Entries
Ashlyn Remillard
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Salesforce

How Salesforce Uses B2B Creators to Win Enterprise Deals

Ashlyn Remillard
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Global Director of Social and Influencer Marketing
Ashlyn Remillard of Salesforce on B2B influencer marketing, creator trust, Webby-nominated campaigns and what it really takes to reach enterprise buying committees.
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Jared Carneson
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Adobe

How Adobe Builds Its B2B Creator Strategy at Scale

Jared Carneson
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Global Head of Social
Jared Carneson, Head of Social at Adobe, on B2B influencer marketing, creator selection, employee advocacy and why organic signals should lead your paid media strategy.
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Olga Andrenko
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Foxtery / Semrush

How Semrush Built B2B Influencer Marketing Before Anyone Had a Name for It

Olga Andrenko
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CMO, Foxtery | Ex VP of Brand, Semrush
Olga Andrenko, Ex VP of Brand at Semrush, on how they built B2B influencer marketing from scratch in 2013 and what the creator economy looks like today.
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David Walsh
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Limelight

Why B2B Influencer Marketing Will Define Your Category

David Walsh
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Founder and CEO
David Walsh of Limelight joins Marcus Sherwin to discuss B2B influencer marketing, why creator-led content drives pipeline, and how brands should pick and activate creators.
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