Kleos plans and runs LinkedIn Ads campaigns for B2B clients, including Thought Leader Ads that promote posts by individual people.
Provider: Kleos
Platform: LinkedIn Ads
Includes: LinkedIn Ads campaigns and Thought Leader Ads
Thought Leader Ads: a LinkedIn ad format that promotes a post from a person's own profile, such as an employee or a partner creator, instead of a company page
Used for: reaching a brand's buying committee on LinkedIn
Experience: led by Marcus Sherwin, who managed over $75M in LinkedIn ad spend while working at LinkedIn
Area served: Europe and the United States